About Us

About SDS

About SDS Masala: Where Taste Meets Simplicity and Happiness

SDS Masala is your ultimate destination for authentic taste, unparalleled quality, and pure delight. We bring you the essence of ‘Saral Dainik Satvik,’ offering the joy of effortless cooking in pure vegetarian glory, free from onion and garlic. With a legacy of over two decades of culinary mastery, we have blossomed into a treasure trove of over 50 divine premix spices, each holding the key to unlocking the authentic flavors of traditional Indian cuisines.

Our mission is simple yet profound – to make your cooking experience a magical breeze while guaranteeing unmatched taste that will transport you to foodie paradise. We understand the importance of preserving the essence of desi masale, and that’s exactly what we bring to your kitchen with every pack of SDS Masala.

Our spices are not just blends but the perfect mixes of tradition, innovation, and love. We carefully handpick each ingredient, ensuring that only the finest and freshest make it to our secret recipes. The result? A plateful of flavors that leave you mesmerized.

Whether you’re a seasoned chef or a newbie, our premixes are designed to make your cooking journey delightful. We take pride in simplifying the art of cooking, so you can effortlessly cook authentic Indian dishes that will impress and satisfy your loved ones. With SDS Masala, it’s not just about cooking; it’s about creating memories and spreading happiness through the love of food.

Meet Our Founders: The Alchemists Behind SDS Masala

Say hello to the flavor experts who craft these unique taste experiences: Mrs. Rajni Aggarwal and Mr. Ashok Aggarwal. They’re like the Sherlock Holmes of spices, using their secret spice knowledge to make blends that turn ordinary dishes into taste sensations that make your taste buds do a happy dance.

From sizzling pans to glorious plating, SDS Masala’s founders and squad are like masala superheroes, turning everyday meals into epicurean adventures. Each blend is a treasure map to flavor treasure, and every bite you take is like uncovering a new taste gem.

So, gear up for an expedition of taste with SDS Masala. Let their desi masala blends be your ticket to a world of mouthwatering food. Get ready to embark on a flavor safari that’ll have you enjoying every moment. It’s time to let your taste buds go wild with SDS Masala’s flavourful creations!

Our Story: From Humble Beginnings to Extraordinary Blends

A Grocery Store That Changed the Game

Back in 1986, a small grocery store in the heart of New Delhi opened its doors. Little did anyone know that this unassuming venture would ignite a passion for exploring the enchanting world of Indian cuisine and the marvelous wonders of spices.

A Taste That Stole Hearts

Fast forward to 1990, and we released our first masala. It was an instant hit, capturing hearts and taste buds alike! The overwhelming demand for our flavorful blends fueled our determination to focus solely on creating the finest premix spices online that would redefine cooking.

From 2 Variants to 50+ Masterpieces

Our passion for taste and creativity knew no bounds as the years passed. We expanded our range of premixes, going from just two variants to an incredible 50+ unique blends! Each premix is a masterpiece designed to create dishes that leave you wanting more.

Embracing Desserts with Love

But we didn’t stop at masalas alone—our love for flavors extended beyond savory delights to embrace the world of desserts. We created delightful dessert mixes that make every sweet moment a celebration of joy. From creamy kulfi to luscious phool makhana kheer, indulge in the sweetness of life.

A Place in Every Kitchen, a Taste in Every Heart

Our masalas have become an essential part of millions of kitchens worldwide. From the coziest homes to bustling food stalls, from delightful tiffin services to thriving restaurants, our customers have embraced SDS Masala online as a symbol of success.

Our Process: An Epic Adventure of Taste Exploration

Get ready for a taste adventure with SDS Masala’s unique process. It starts with an idea, and then our spice experts begin their exciting journey. They explore different flavors to find the perfect combinations to make your taste buds happy.

Each blend is carefully made with love and care. We test and check each one to make sure it tastes fantastic. We use only the best ingredients to guarantee that every pack is perfect. At the SDS Masala store, we want to make your cooking experience magical. Join us on this yummy adventure and discover the joy of cooking with our tasty blends. Let your taste buds enjoy the flavors of our unique creations.

Our Raw Materials: Handpicked Goodness for Unparalleled Taste

The secret to our delicious spices is the unique ingredients we carefully select. Each one is handpicked with great care to ensure unbeatable taste. From luxury cashews that add a touch of richness to spicy red chilies to add flavor, every Indian masala is chosen with love. Our Haldi is pure, and our Shahi jeera adds a royal touch to each blend.

We never compromise on quality, ensuring every spice meets the highest standards. These unique ingredients are like magic, bringing extraordinary flavor to your kitchen. With every sprinkle, SDS Masala adds a delightful touch to your cooking. Embrace the flavors created by our spice experts and set off on a mouthwatering taste adventure. Let SDS Masala be your companion on this food journey, where each meal becomes a magical experience for your senses.

Our Vision: A Flavorful Dream Come True

At SDS Masala, we envision a world where every kitchen is filled with the enticing aroma of our premix spices. Our ultimate goal is to be the go-to brand for taste, quality, and convenience, leaving a lasting impression on every dish that graces your table.

Our Mission: Redefining Cooking Convenience

Our mission is to redefine the cooking experience by providing easy, joyful, and hassle-free cooking solutions. We aim to be the magic ingredient that turns ordinary meals into extraordinary delights. With our diverse range of premix spices, we aim to make cooking an adventure, a pleasure, and a celebration of flavors.

Our Values

1. Passion for Taste: Our journey is fueled by an unwavering passion for taste. We take pride in creating flavors that our customers love.

2. Customer-Centricity: You, our cherished customers, are at the core of our universe. Your desires, preferences, and feedbacks inspire us to create products that surpass your expectations.

3. Uncompromising Quality: We uphold an unyielding commitment to quality. From sourcing the finest ingredients to rigorous quality checks, we ensure that every product carries our seal of excellence.3. Uncompromising Quality: We uphold an unyielding commitment to quality. From sourcing the finest ingredients to rigorous quality checks, we ensure that every product carries the seal of FSSAI.

4. Innovative Flair: Innovation is the spice of life, and we embrace it with open arms. Our creative spirit drives us to craft unique premix blends that make your cooking journey effortless and extraordinary.

5. Ethical & Transparent: Trust is the foundation of our relationship with you. We conduct ourselves with integrity, honesty, and transparency, ensuring that you know you can rely on us. Additionally, we ensure all our products are FSSAI approved for a seal of trust.

Our Goals: A Flavorful Adventure Ahead

1. Widest Range Of Flavours: We dream of a vast and diverse range of premix spices, catering to all taste buds. From Achar masala’s tangy twists to the enchanting world of Desserts and Spice blends – our collection will be a treasure of flavors.

2. Customer Satisfaction: Your happiness is our ultimate achievement. We aim to surpass your expectations, creating moments of sheer delight with every SDS Masala Packet.

3. Global Availability: Our mission is to carry the essence of SDS Masala to every corner of the globe. We aspire to become a household name embraced by kitchens worldwide.

4. Sustainability Matters: As responsible residents of the earth, we are committed to sustainability. Our practices will be environmentally conscious, ensuring a greener future.

5. Eternal Innovation: The thrill of surprise will never fade. We will continue innovating, introducing exciting blends that redefine cooking boundaries. Check out our innovative masala Combos for all your special occasions.

Customer's Love: Our True Reward

When Words Speak Louder Than Awards

At SDS Masala online, we believe that food is not just about taste; it’s about creating memories and sharing love. Join our ever-growing community of food enthusiasts, home cooks, and culinary entrepreneurs.

For us, the accurate measure of success lies in the happiness of our customers. Your reviews and stories of joy are more valuable than any trophy or award.

Why Choose SDS Masala?​

Because we craft excellence, which is the Secret to Our Unmatched Taste!

1. A Blend of Love and Perfection: Each premix is a labor of love, carefully crafted with passion and precision. Our founders, Mrs. Rajni Aggarwal and Mr. Ashok Aggarwal are master blenders who oversee the entire process, ensuring every blend meets the highest standards of taste and quality.​

2. Sourcing the Finest Ingredients: The key to exceptional flavors lies in the ingredients we use. Each spice is hand-selected, from cashews to dry red chilies, to ensure every dish’s best possible taste and aroma.

3. Taste, Quality, and Convenience: Our Promise to You

4. Simplifying Your Cooking Experience: Cooking should be easy, so our premixes are designed to make your culinary journey effortless. Whether you’re a seasoned chef or a noob in the kitchen, our spices online are your companions in creating magic on your plate.

5. Flavors that Stand Out:At SDS Masala, we believe in pushing the boundaries of taste. Each premix undergoes months of research and testing to achieve the perfect balance of flavors that will leave you craving more.

6. Freshness Guaranteed: Our packaging ensures that the flavors remain intact and each inner pouch is sufficient for a specific recipe. Say goodbye to worrying about storing your desi masale; we’ve got you covered!

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    SDS had a very humble origin in 1986 as a grocery store in New Delhi which focuses on quality products.

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    What Our Customer Says?

    SDS Masala
    Based on 48 reviews
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    rakhi arorarakhi arora
    17:03 15 Feb 20
    SDS is the brand name of the tastemakers, which are easily available in the market. There are many kinds of masalas or the tastemakers are there by SDS. The most popular products includes Shahi paneer masala, Chana masala, Rajma masala, Gatta kadhi mix, Bhatura mix and many more.The flavour, freshness, purity, aroma, and packaging of SDS masalas is very good and it meets every expectation of an Indian household. My family finds it to be much better than buying any other traditional brand available in the market, that to be at a better price. Certainly worth going for. Masale jo zindagi badal dein 🤗EAST OR WEST SDS MASALA IS THE BEST 👍
    sananda bhattacharyyasananda bhattacharyya
    11:53 15 Feb 20
    SDS Masala don't need any introduction. They are the best in Masala's world. Here we can find world class masala at the most reasonable price. This company is maintaining their superiority in the market without much advertisement , just because of there trustworthy quality. SDS Masala is the king in my kitchen, it always work wonder. Food and fitness ka mantra sirf SDS Masala mein Hain !! Way to go SDS Masala!!!
    Anita DubeyAnita Dubey
    11:37 15 Feb 20
    SDS Masala is 100% pure and best. It's quality products and make my food healthy and tasty. I am always using in my kichen one and only SDS masala also recommend to all my friends and family.
    Parul BhimaniParul Bhimani
    10:27 15 Feb 20
    You may find many other brands masala in the market but today I am talking about SDS Masala . which is really best in taste . Total trust worthy product.i have been using since many time.
    10:10 15 Feb 20
    👉SPICE is something where it would be really difficult to say which single brand is the best as it is a matter of taste and it varies from person to person. But one aspect which can point to a good spice brand is the quality. In India there is a SDS masala brand symbolises the purity and superior quality in spices and food products.The Masala's Supplied by SDS is very easy to used and superb mouth watering taste which will full fill the taste of your buds .Thus masalo me ek Hi naam" SDS MASALA""SMASALA HO SATH TOH KAHI BHI RAHO FIKAR KI KOI NAI BAAT"ISILIYE HAME HAIN SDS MASALA PAR VISHWASH......🤩🤩🏹😃
    Our Locations

    Head Office: Factory no 698, Meerut Wali Gali, Haiderpur, Delhi-110088.
    Dispatch Office: C-939, Nandgram, Ghaziabad-201003.
    Call for queries: +91 9015901531
    Customer Care: +91 9013009013

    Our Locations

    Head Office: Factory no 698, Meerut Wali Gali, Haiderpur, Delhi-110088.
    This business belongs to: Nitin goel, Rudraksh agencies, C-939, Nandgram, Ghaziabad-201003.
    Call for queries: +91 9015901531
    Customer Care: +91 9013009013

    Need help? Call us: +91 9013009013

    Monday – Friday: 8:00 – 21:00 / Saturday – Sunday 9:00 – 18:00

    Need help? Call us: +91 9013009013

    Monday – Friday: 8:00 – 21:00 / Saturday – Sunday 9:00 – 18:00

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